About

Why R Squared

Close to the original. Better where it counts.

In statistics, R squared measures how closely one thing matches another. That's the job: get close to the fragrance you love, then push it further.

Why it costs less

You pay for the perfume, not the name on the bottle

Niche and high-end designer houses charge for the logo, the flagship store and the campaign. We skip all of it and put the money into what's inside the bottle. Niche character, without the niche price.

Why it lasts longer

Extrait strength, every time

Many designer bottles are eau de parfum, around 15 to 20% fragrance oil. Every one of ours is extrait de parfum at 30% or more, built for the projection, longevity and sillage you'd expect from the original.

30% or moreExtrait strength is the floor, not the ceiling.
Poured by handNo assembly line between us and you.
High qualityPure ingredients, ethically sourced. No compromises.
Short runsMade in small runs so nothing sits on a shelf.

Where to start

His, Hers, Ours, and two Originals

Three lines to start from: smoke, leather and spice; rose, fruit and vanilla; amber, wood and marine. Plus Helix and 24/7, two house blends that are ours alone, with no original to compare them to.

To be clear

What we are

An independent perfumery making inspired-by interpretations of niche and high-end designer fragrances, plus two of our own. Where we name another fragrance, it's only to describe the direction an interpretation started from.

What we are not

We are not affiliated with, endorsed by, or associated with any brand named on this site. All trademarks belong to their owners.

Questions about an order or a fragrance you'd like us to look at? Email support.rsquared@gmail.com.